From Sensory Dream to Television Format: Gathering User Feedback on the Use and Experience of Omnidirectional Video-based Solutions

As applications of omnidirectional video are only recently becoming available for the general public (e.g. in the form of online advertising), research on user attitudes towards and experience of this technology has been limited. In this paper, we report the results of a qualitative user study in which we collected feedback on the use of omnidirectional video in a theatrical performance and for television. Participants were surveyed before and after the performance and a selection of them volunteered to participate in an indepth group interview later on. The experience of presence, interactivity and narrativity formed the focal points of this inquiry. We report our preliminary findings and identify directions for future research. Keywords---Presence, Interactivity, Narrativity, Omnidirectional video, User research, Television.